Oliver's best friend was a little cat named El Guapo, a very handsome Siberian Forest Cat who died of cardiomyopathy shortly after his third birthday (b. Feb 7, 2008, d. March 16, 2011). In memory of El Guapo, Moxie and Oliver donate 50% of one week of sales each year to a local animal shelter. However, to keep the good going year-round, there are a few benefit items that are a permanent part of the collection. One hundred percent of the sale price of these items will be donated to a good cause, as noted in the item description.
To learn more about El Guapo and the original donations, please see http://moxieandoliver.blogspot.com/2011/03/in-loving-memory.html